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Bank PR & Crisis Communications
Webinar Series

​​May 7
Inside the Newsroom

May 14
​Inside the Tornado
REGISTER
Download Brochure
May 7, 2026  |  11:00 AM - 12:00 PM PDT / 2:00 - 3:00 PM EDT

Inside the Newsroom:
What Journalists Seek From PR Pros in the Banking Industry

How to get your banking story pitch to stand out

In this one-hour, interactive webinar, banking industry media relations veteran and former reporter/editor Tom Unger will discuss:
  • Identifying your target audience
  • 10 characteristics of a news editor & reporter
  • How a journalist defines “news”
  • Four questions every editor asks when receiving a pitch
  • Identifying the target news media’s needs
  • Examples of a strong pitch package
  • When your bank should not​ send out a news announcement

May 14, 2026  |  11:00 AM - 12:00 PM PDT / 2:00 - 3:00 PM EDT

Inside the Tornado:
How to Prepare Now - and Survive - Your Bank's Next Crisis
 

Elements you'll need to create a crisis plan

In this one-hour, interactive webinar, crisis communications veterans and former news reporters Tom Unger and Dave Thompson will discuss:
  • The potential crises your bank faces today
  • Two banking crisis case studies
  • The elements to a strong crisis plan
  • Assembling your crisis preparation team
  • Reviewing/practicing your crisis plan
  • 10 cardinal rules for surviving a crisis
Attendees will learn the steps they need to take to prepare their own crisis plan once they return to work.

Your Presenters

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Tom Unger, ABC, APR, Fellow PRSA is an award-winning  communicator. He has more than 50 years of experience working as a reporter and editor in the news media and in corporate communications for some of the largest financial institutions and healthcare organizations in the nation. The financial services industry crises he handled include the Wells Fargo-First Interstate merger, 9/11, and the Wells Fargo sales scandal. Based in Vancouver, Wash., Tom frequently shares his media insights with audiences throughout the Pacific Northwest and beyond. He has contributed articles to guidebooks on crisis management and media training, published by PR News Press. His past freelance news writing clients include the Oregon Bankers Association. More information about Tom is posted at NewsWritingPro.com.

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Dave Thompson, APR, Fellow PRSA spent 20 years as a television news reporter, producer, and anchor. He then worked for 26 years as a public relations executive, spokesperson, and consultant for a variety of companies and industries, including director of Corporate Communications for a pre-IPO angel-invested startup, and manager of the spokespersons for the Oregon Department of Transportation. Based in Portland, Ore., Dave focuses on crisis preparation and response, strategic planning, and media training. He has presented his crisis planning seminars to national and international audiences. He co-taught FEMA’s Basic Public Information Officer course to about 1,000 government spokespeople. Dave has provided media training to Oregon’s state executive leadership program since 2010.


Who Should Attend

This webinar series is intended for banking industry professionals with five years or less experience in communications.

Registration

Full series: 
Inside the Newsroom:
Inside the Tornado:
$229
$149
​$149
register
Can’t attend live? Register anyway. All registrants will receive access to the recording after the webinar, so you can watch when it’s convenient.

Co-Sponsors

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Questions

Andee Rose
(503) 576-4113
[email protected]

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1149 Court Street NE  •  PO Box 13429  •  Salem, OR 97301
Phone: (503) 581-3522  •  [email protected]


Copyright © 2026 Oregon Bankers Association. All rights reserved.
  • Calendar
  • Advocacy
    • Pacific Northwest Capitol Hill Visit
    • Grassroots
    • Oregon BankPAC
    • Legislative Affairs
    • Regulatory Affairs
    • Comment Letters
    • Access & Inclusion
  • Education & Events
    • Banker Education >
      • Agricultural Bankers Conference
      • Bank PR & Crisis Communications Series
      • Bankers Institute
      • Branch Manager Boot Camp
      • Commercial Lending Boot Camp
      • Commercial Lending Development Program
      • Credit Analyst Development Program
      • Executive Development Program
      • FDIC Community Bankers Workshop
      • Management Development Program
      • Northwest Bank Directors Series
      • Retail Branch Manager Development Program
      • Society of Bank Executives
      • Understanding Bank Performance
      • Online Training
    • Bank Webinars
    • Annual Convention
    • Oregon Bank Leadership Symposium
    • Pacific Northwest Capitol Hill Visit
    • The Main Event
    • Women in Oregon Banking Luncheon
    • Community Bank Week
    • Event Sponsorships
    • Speaker RFP
  • Member Center
    • Join OBA
    • Already a member? Register Your Membership
    • Member Directory >
      • Bank Members >
        • Community Banks of Oregon
      • Affiliate Members
      • Associate Members
      • Boards of Directors >
        • OBA
        • CBO
        • Foundation
        • Synergy
      • Peer Groups >
        • Agriculture Roundtable
        • Bank Counsel Roundtable
        • Bank Operations Roundtable
        • Community Engagement Roundtable
        • Compliance Roundtable
        • Finance & Accounting Committee
        • FIST
        • Government Relations Committee
        • Human Resources Committee
        • Lending Committee
        • Marketing Roundtable
        • Oregon BankPAC Trustees
        • Technology Roundtable
        • Trust & Wealth Management Roundtable
    • Member Login
    • Publications
    • Peer Groups >
      • Peer Group Summit
      • Join a Peer Group
      • Meeting Calendar
      • Financial Institutions Security Task Force
    • Society of Bank Executives
    • Banking Careers >
      • Interested in a Career in Banking?
      • Find qualified candidates
      • BankTalentHQ Job Board
    • Award Programs >
      • Community Applause Award
      • Oregon Bankers Hall of Fame
      • Frank E. Brawner Advocacy Award
      • Linda W. Navarro Trailblazer Award
      • OBA Presidential Award
    • Bank Alumni
    • Behind the Banker
  • Marketplace
    • Synergy Endorsed Business Partners >
      • ODP Employee Discount Program
    • Associate Members >
      • Become an Associate Member
    • Advertising & Partnerships
  • Community Resources
    • Helpful Links >
      • Find an Oregon Bank Near You
    • Career Center
    • Protecting Seniors from Financial Exploitation
    • Small Business Resource Center
    • Access & Inclusion
    • Financial Education Resource Guide
    • Cornerstones of Our Communities
    • Community Bank Week
  • Foundation
    • Donate
    • Financial Education Resource Guide
    • Internship Program
    • Scholarships
    • Supporters
    • University Partnerships